International Award
“Employer Brand Eurasia”
The fight for talents is growing every year. Moreover, the employer's brand plays a crucial role in both attracting and retaining the best of the best. Today, a well-developed HR brand helps to increase employee engagement, motivation and satisfaction with the company, which means being an effective part of the team.
Strong employer brand helps your Company to attract top candidates, to enhance employee engagement, to contribute to the long-term success.
Strong employer brand helps your Company to attract top candidates, to enhance employee engagement, to contribute to the long-term success.
Key benefits of entering Employer Brand Eurasia Award
- RecognitionRecognition of Company achievements
- Trust to your BrandIncreasing the trust to your Brand of job Seekers, Customers and Partners
- Exemplary practiceBecome exemplary practice for the entire market
- More ambassadorsAn increase in the number of Brand ambassadors among Employees
Assessment Criteria
- -1-Innovation
- -2-Creativity
- -3-Execution
- -4-Efficiency
Nominations
Grand Prix, Large Business
Grand Prix, Middle size Companies
Best Social Media Strategy
Best Diversion and Inclusion Strategy
Best Employee Experience
Best Well Being Program
Best Internship Program
Best Alumni Program
Internal Communication
External Communication
Employer Brand Team
Employer Brand Manager
Employer Brand Best Communication to X Gen
Employer Brand Best Communication to Y Gen
Employer Brand Best Communication to Z Gen
Dates
- December 2024Start of Registration1
- may 2025Final submissions10
- may 2025Short list creation15
- may 2025Jury voting for the Best in Nominations18
- may 2025End of voting20
- may 2025Award ceremony22
Jury
- Pınar YararFounder & Culture Designer, 4C1HShe believed that companies grow from the inside out. Her curiosity about why employees stay with a company for many years led her to dedicate herself to employee experience, corporate culture, and employer branding.
For the past nine years, through the company she founded, she has contributed to the corporate culture and employee experience of more than 100 brands.
Work Experience:- Founder & Culture Designer, 4C1H
- Account Director, waytosay
- Human Resources & Marketing roles at: L’Oréal, Koç Holding, L’Occitane, KoçSistem, Domino’s
- Marmara University – French Political Science and Public Administration
- Gestalt Personal Development Program
- Naila MammadovaChief Human Resources and Corporate Services Officer at SOCAR TürkiyeNaila Mammadova is a seasoned executive with more than 20 years of experience in strategic human resources management across diverse industries such as telecommunications, retail, FMCG, and energy.
She has held key leadership positions in renowned companies like Azercell Telecom, TeliaSonera, Metro Cash & Carry, and pladis. Naila has been with SOCAR Türkiye since 2018.
She currently holds the position of Chief Human Resources and Corporate Services Officer at SOCAR Türkiye. She also serves as the Chairperson of the Board of Directors at SOCAR Shipping Agency.
She holds a bachelor’s degree in English Philology and Translation and an Executive MBA from Bosphorus University. - Arman KuybagarovPartner, PPL ConsultingArman is a highly qualified HR director with over 20 years of experience in developing and implementing HR strategies and plans for their implementation, strategic management of complex HR projects, developing and implementing corporate culture and change management programs.
Experience in compensation and benefits, analysis of HR processes and labor relations. Currently a Partner at PPL Consulting. - Абдрасилова РайханDeputy General Director for Human Resources, CNPC-KazakhstanAssociate Professor, holds a Ph.D. from Robert Gordon University, UK; completed a one-year internship at SAIT, Canada (IT).
Worked in senior positions in international projects "TEMPUS" (European Union) and "Cameco Corporation", companies "Hurricane Kumkol Resources", "Petro Kazakhstan", JV Inkai. Currently works in the top management of the management corporation CNPC-Kazakhstan.
Is a member of the working group on human capital development HCWG, "Kazakhstan Council of Foreign Investors under the President of the Republic of Kazakhstan" and the coordinating council "Human Capital Development" of the Association "KazEnergy", etc. - Luc JonesTalent Acquisition Global ExpertA high-caliber, multilingual expert with 30+ years of experience in operational efficiency through sustainable workforce solutions strategy, talent acquisitions, and performance optimization throughout CEE, CIS, MENA, and APAC international markets.
- Tatiana KurlinaInternational expert with 25 years of experience in strategic human capital management and organizational effectiveness of the company, through the design of effective organizational design, digital transformation, leadership development and the creation of strong teams. Expertise in M&A and corporate management.
Experience in the USA, Egypt, Saudi Arabia, Hungary and the CIS countries, in the oil and gas, construction, real estate management and FMCG sectors. - Elena PoleshchukDirector, Manpower KazUnique professional expertise: over 20 years in world-class Recruitment, Corporate Culture and HR Brand practices (since 2016, he has headed the Kazakhstan office of a global HR Company (included in the Fortune 500 list).
Key expertise:- Employer Brand (HR Brand),
- Corporate Culture,
- Employee Experience.
- Personnel Search and Selection,
Speaker of international HR forums, including Human Capital Days in Kazakhstan (2022-2024). - Anastasiia MironovaEmployer Branding & Internal Comms ExpertShe is a firm believer in collaboration. Her passion for uniting people through general themes, products, and love helped to create magnificent cultures and attract top talents to the companies she worked for.
The last three employers she worked for gained the top 3 positions in rankings as the best place to work during her tenure.
Work Experience:- Founder, HER.MANA (community for women leadership)
- Head of Employer branding, internal communications and corporate culture at ivi.ru
- Employer Branding Manager: EY, Rambler&Co, Citibank, Vimpelcom (Beeline)
- The Plekhanov Russian University of Economics – HR
- Universum Employer Branding Academy – World Class Employer Branding
- VOLNA, AdIndex – Brand Marketing
- Alan IbraimFounder and CEO, SezimHe believes that strong brands and resilient teams are born at the intersection of meaning, inner strength, and honest dialogue. Alan is a leading advocate for practical and organizational psychology in Kazakhstan and an expert with over 22 years of experience in marketing and brand building. In recent years, he has focused on growing Sezim — Kazakhstan’s largest platform for psychological support — and on developing educational and digital products in the mental wellness area. His journey blends strategic thinking, entrepreneurial energy, and a deep passion for personal growth.
Mission: To help people live consciously and unlock their full potential.
Work Experience:- Sezim - founder & CEO — the largest platform for finding verified psychologists in Kazakhstan
- 22 years in marketing: launched international brands, digital agencies, and ad platforms
- Admixer Kazakhstan, founder — the region’s largest sales house (2014–2022)
- Apex Interactive, CEO — Kazakhstan’s first digital agency (acquired by Publicis Groupe, 2010–2014)
- Chair of the Central Asian Advertising Association (Digital, 2020–2021)
- Digital Guru 2023 Award Winner
- Organizer of 14 proprietary conferences (150–400 participants)
- Regular speaker & moderator at AdTribune, Digital Wave, Make It Global Conf, Eurasian Mobile Summit, and more
Official partners of the competition
Fees
Individual
Participation of individuals
$200
Corporate
Company participation
$750
Corporate +
Additional category cost
$400
Registration
Contacts